Tips to Collect and Auction Luxury Watch: When the watch is too cheap, there's something wrong.Be aware of buying online on some of the most popular platforms, not every watch is good.Private collectors should remain private collectors and not speculating or pretending to be dealers.To buy the right watches you must have good knowledge.Buying the right watches can represent a safe investment.Explaining the basics of horology trade she listed five things that everyone must keep in mind: The selling and buying of a luxury good is an art and if you don't have what it takes, you can be conned easily. Soon, she also plans to take the publication digital and transport all the knowledge to larger readers in the form of e-books. Three years ago, she began Mondani Web - a network of trusted watch dealers and a specialized social media agency in the world of watches. Only, to realise she was custom-made for it!Ĭoming with a refined mindset of how the world was transforming, she decided to expand and grow a new branch. One might wonder, why sell? Simply, because he thought Giorgia wasn't interested. The sales went crazy breaking 11 world records and fetching more than 11 million Swiss francs - the equivalent of USD 11.6 million now. And we soon became one of the leading publishers in the watch field."īeing a major watch collector, in 2006 her father assembled one of the largest collections of Rolexes and sold 309 of them at auction. He realized there was not enough information but collectors needed it. "Dad fell in love with watches and started to create the very first book-guides about these watches. 8171, on his 41st birthday by wife Franca. The journey for the family began in 1986 when her father was gifted a yellow-gold Rolex with moon phases, ref. Something that comes naturally being the daughter of a well-known expert Guido Mondani. ![]() She is a virtuoso in the industry when it comes to watches, especially Rolexes. When I met Daniele, my husband, it turned out he had some Rolex as well and was a big fan. So the brand Rolex has always been a big part of me. "I grew up surrounded by watches: my dad used to be a huge collector at the time, and we attended every auction in Geneva. "Rolex Story," one of the most expensive books is a limited edition of 300 pieces, priced at $2,130, and was sold out. Their books are collector's items available at major e-commerce sites. After graduating in foreign languages, she completed her internship at Antiquorum and joined her family business 'Modani Books', one of the leading publishing houses in the field of collecting wristwatches. Her equation with the tickers has been such that one of her first words was Rolex.
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